With a background in (professional) services marketing, I have always been intrigued by the disproportionate impact that those representing brands have on consumer brand perception. This was really brought home to me once more by the recently ...
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Frederic over at the Customer Centric blog wrote an excellent post on how brands will seamlessly integrate their online and offline marketing efforts, thereby increasing brand engagement and strengthening their brand equity. Several things in ...
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Why do we feel compelled to choose between two extremes ? After all, by choosing one side over the other, we automatically ignore one side of the story. Thus, we prevent ourselves from being able to see how things really are, experiencing the ...
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In the course of the past week, two of the most well-loved brands in the tech industry made announcements that seemingly failed to impress ... well, anyone really. First, there was the launch of the iPad, which according to Retrevo had more ...
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