Think about a brand you love - a brand that time and time again has delivered something of value to you, and has been able to capture your heart as well as your mind. What did it do to get there ? How did it behave ? How was it different ? How did ...
Read MoreFor several years now, I have been keeping a close eye on Brazil and its entrepreneurial scene. From a business perspective, Brazil has been booming for several years, with massive increases in foreign investment and an increasing amount of ...
Read MoreIn a recent video interview with Tamara Erickson, BNet talked about Generation X and how they are changing the workplace, with shifting attitudes towards performance, authority, diversity and the importance of work/life balance. It got me to ...
Read MoreTrendwatching.com released their monthly trend briefing today, introducing the concept of the “Statusphere”. According to their research, consumers are increasingly shifting away from focusing (solely) on the traditional model of status, in ...
Read MoreAs I sat down earlier this week with Mike Klein from “The Intersection”, we started talking about professional communicators’ tendency to put themselves in boxes. Mike and I had somewhat different views on this - where he told me he feels a ...
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