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for: ‘February, 2009’

10 Key Take-Aways from Eurocomm 2009

Earlier this week, I spent two days attending Eurocomm 2009, the annual get-together for the European chapter of the IABC. It is always interesting to spend time with marketing and communications professionals from other industries, and people that work on both sides of the fence (agency-/client-side). The two-day conference delivered ten key insights that have …

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Branding Through Social Media

For some time now, I have been wondering about the myriad ways in which companies construct their brands by way of their people. You see, it’s not just the guy that smiles at you at Starbucks or the not-so-friendly helpdesk person over at your local computer supplier -branding through people occurs through every interaction you …

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PR-View: Curbing Executive Pay during the ‘Crunch

In my previous post, I came up with a few suggestions on how to overcome the “crisis of trust” that is currently impacting the financial services industry. I drafted a very short list of actions that we as individuals within the industry can take to restore consumer confidence and rebuild the image of the financial services …

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Bankers Are The New Lawyers … Or Are They ?

I had an interesting conversation last week, during which I was forced to spend about ten minutes explaining why I did not agree with the statement that the finance industry was full of corrupt and money-grabbing nihilists that felt no sense of remorse about “what they did”. It got me to thinking: why is it …

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