Earlier this week, FT.com did a feature piece on Moo founder Richard Moross. Those of you that have been following this blog for a while will remember I wrote about Moo before: in my last post, I wrote “in spite of being an entirely virtual business, Moo goes to great lengths to give you the …
Keeping Your Bank Brand Alive During A Recession
Earlier this week, I delivered a presentation for the Swiss chapter of the International Association of Business Communicators (IABC). My intention was to speak “from the heart”, and talk from an insider’s perspective around what I feel banks can do to restore confidence and get out of the vicious circle of trust erosion that we …
Does reputation really matter ?
When trying to find a contractor to do some work on my house recently, I was left wondering whether there are industries where reputation does not matter. In most countries, building contractors are notorious for not honouring their obligations. Everybody has stories about suppliers overcharging, deadlines that were not respected and quality of work that left …
How Blogging Can Help You Stand Out As A Service Provider
Every day, I receive several sales calls from service providers. Due to the recent economic downturn, ad agencies, brand specialists and independent marketing consultants are all going through extremely difficult times. The number of sales calls I receive seems to be inversely related to the severity of the economic downturn – and I feel for …
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