Archives
Monthly Archive
for: ‘July, 2009’

The Power of Perception

Posted Jul 28 2009 by Ago in Customer Engagement, External Communication, internal communication with 0 Comments

In one of my earliest blogposts, I attempted to apply Maslow’s “hierarchy of needs”-model to branding. In conclusion of my post, I wrote: “As brands in general move up Maslow’s hierarchy of needs, companies need to start adapting their tone of voice across all touch points. Moving beyond product features or basic human concerns means …

Read More

Branding Through … Buildings ?

Posted Jul 16 2009 by Ago in External Communication, PR with 1 Comment

Ellen Wallace from excellent Geneva-based newsletter GenevaLunch sent me this article from Reuters.com: “Chicago icon’s new name may take time to stick”. According to Reuters, “On Thursday, the 36-year-old Sears Tower becomes the Willis Tower, named after the world’s third-largest insurance broker, Willis Group Holdings Ltd.” Where I can relate to the fact that the …

Read More

Comparing Apples To …

Posted Jul 11 2009 by Ago in Brand engagement with 2 Comments

Recently, I went to buy a mobile phone, and came out of the store with a computer, printer and MP-3 player.  Now, those of you that know me can confirm I’m usually a level-headed guy who doesn’t throw money out the window. So what happened ? I recently became interested by the new Apple iPhone …

Read More