Recently, I was having an interesting discussion with a London-based advertising executive. In our conversation, we wondered if the employer-employee contract was increasingly shifting away from previously dominant concepts like lifetime employment and large corporations towards more fluid forms of working together.
I strongly feel that the current recession has shaken some ancient truths (that …
Recently, I experienced two instances where, through no direct fault of their own, a brand that I personally respected and liked was damaged by one of their suppliers’ actions. It made me think about how, in this world of partnerships and outsourcing, decisions companies make about “build versus buy” throughout the customer value chain can …
Earlier this week, I was watching Seth Godin’s talk on “standing out”. In the video below, he talks about what he calls “the century of idea diffusion”. According to Seth, times have definitively changed for marketers and businesses that are hoping to get people’s attention.
The thing is: consumers don’t care about you, because they …
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