Yesterday’s announcement made by ING to spin off their insurance and investment management business hit markets like a torpedo, and sent its share price spiraling down by 18 %. As part of the deal struck with the EU, ING is forced to sell part of what is universally considered to be one of its crown …
Branding Through People Turns One – Happy Birthday !
Dear reader, On October 21 2008, I launched Branding Through People – a blog to express my thoughts on how important “the human element” is when it comes to building successful brands. Today, I feel as strongly as ever that people are the most important element that determine how we feel about an organisation, and …
Bringing Back The Bull – Merrill Lynch v2.0
Bringing Back The Bull On October 5, 2009, BofA announced a 20 M USD marketing campaign for Q4 2009, aimed at reintroducing its newly acquired Merrill Lynch Wealth Management Group. The campaign is intended to “put the brand back on the map”, after the acquisition by BofA in September 2008, in an effort to prevent …
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