Dear reader,

On October 21 2008, I launched Branding Through People – a blog to express my thoughts on how important “the human element” is when it comes to building successful brands. Today, I feel as strongly as ever that people are the most important element that determine how we feel about an organisation, and how it lives up to its brand promise.

In the past year, a lot of (good) things have happened, and I feel it is time to take things to the next level.

Where this blog started as a way of expressing my thoughts and sharing them with the world, I was surprised to find exactly how much my thinking resonated with people – lots of you responded and shared stories or personal experiences, which made me feel I was onto something, and encouraged me to continue blogging and share my views.

Today, I want to ask you for your help. I am planning a major redesign for Branding Through People, and I want to ask you to take five minutes of your time and give me your opinion on where things should go. To help you do that, I have set up a short survey.

Five minutes of your time, that’s all it will take. In return, I promise to take your feedback to heart – by giving you better and more targeted content, more added value, sharper analysis and thinking and more practical tips on how you can help build a stronger brand for your company.

Please click here to take the survey.

In a few weeks’ time, I will share the results of the survey on Branding Through People, and tell you a little bit more about the future developments I have planned.

As Andrew Sullivan said, “A blog is in many ways a continuing conversation.” Thank you so much for your support, your comments and the stories you shared with me over the past year.

Ago

PS. If you like, please share or forward the survey link to others you think might be interested, so they too can help Branding Through People get to the next level.