Just because it spends money, doesn’t mean it is a “cost centre” Too many CEOs and CFOs continue to think of marketing as a cost centre. Not only is this counterproductive, but it also reflects an organisation that is lacking maturity in terms of marketing, which is likely to have a negative impact on how …
About Blue Oceans and Purple Cows
As I was re-reading “Blue Ocean Strategy”, the bestseller business strategy book written by W. Chan Kim and Renee Mauborgne of INSEAD, I found myself wondering how the framework the book proposes relates to branding. Blue Ocean Strategy is not about about technological advances, but rather about redefining the rules of the game so a …
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