Perhaps the most pervasive misunderstanding about marketing is that it fundamentally revolves around getting people to buy more of the things they already have, and do not really need. Where there is no doubt that marketers have earned at least some of their reputation, there is more going on than that.
Marketing Myth # 3 – “Marketing = 4 (or 5, or 6) Ps”
At some point, someone started adding another P (People) in an effort to expand the model, but no matter how many Ps we add, we cannot continue to avoid the facts: the classic marketing model is broken.
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