I spent this morning browsing through a report, “What Really Matters In B2B Selling”, authored by Swiss sales process consultancy Infoteam and the German FAZ Institut. Underpinned by solid primary research, the report identifies several areas where companies can use improved sales processes to their benefit, resulting in sustainable competitive advantage. In a very data-driven …
The Functional Blind Spot: Think EBITDA, not CPM
Throughout my career, I have had the good fortune of working across a variety of functional disciplines, including (general) management, HR and marketing. One of the best things to come out of that is the ability to link these different disciplines together, and understand that – at the end of the day – it is …
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