In a world where brands become increasingly important to stand out from the crowd and drive business results, he is a strong believer in the idea that marketing should contribute to the bottom line in a clear, straightforward and measurable way.
His consulting methodology helps organizations “capture the hidden value” by strengthening their brand connection with their employees and customers, thus building a sustainable competitive advantage.His approach spans across traditional boundaries and integrates elements of marketing, organization development (OD) and corporate strategy development.
Career
At the start of his career, Ago spent several years as a management consultant with Big-4 firms Ernst & Young and Arthur Andersen. In 2002, he joined global financial services provider ING, where he held various executive positions in banking, insurance and wealth management, including Global Head of Marketing for the Private Banking division. He is an active member of the International Association of Business Communicators (IABC) and sits on the Advisory Board of AOM, a Geneva-based NGO associated with Grameen International.
Academic Background
Ago holds a Masters Degree in Marketing & Communications from the University of Brussels, and is currently pursuing an Executive MBA at Lausanne-based Ecole Polytechnique Fédérale de Lausanne (EPFL). He obtained additional degrees and certificates from various well-respected academic institutions, including Vlerick Management School, and is a former participant of the INSEAD International Marketing Programme.
Speaking & Publications
Ago regularly writes articles and columns for leading news providers in the financial services industry, and is a frequent speaker at seminars and industry conferences. In case you would like to get in touch, or inquire about a potential speaking engagement, please contact him at ago@brandingthroughpeople.com or through our Contact form.
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