Think about a brand you love – a brand that time and time again has delivered something of value to you, and has been able to capture your heart as well as your mind. What did it do to get there ? How did it behave ? How was it different ? How did it …
Startup Samba – Ten Reasons To Invest In Brazilian Startups
For several years now, I have been keeping a close eye on Brazil and its entrepreneurial scene. From a business perspective, Brazil has been booming for several years, with massive increases in foreign investment and an increasing amount of attention from US- and Europe-based companies. Even though its economic performance may be somewhat less stellar …
The Changing Face Of Consumption: Generation X
In a recent video interview with Tamara Erickson, BNet talked about Generation X and how they are changing the workplace, with shifting attitudes towards performance, authority, diversity and the importance of work/life balance. It got me to thinking – as Generation X increases their economic buying power and slowly but surely rise to the top …
Five Questions From The “Statusphere”
Trendwatching.com released their monthly trend briefing today, introducing the concept of the “Statusphere”. According to their research, consumers are increasingly shifting away from focusing (solely) on the traditional model of status, in which conspicuous consumption of the rarest and most expensive aims to satisfy an underlying need for recognition and status. Time to get rid …
Functional Areas: The Five Steps To Recognition
As I sat down earlier this week with Mike Klein from “The Intersection”, we started talking about professional communicators’ tendency to put themselves in boxes. Mike and I had somewhat different views on this – where he told me he feels a need to identify himself as belonging to “a tribe”, I tend to have …
Wealth Management: Like Watching An Industry Reshape Itself
Earlier today, Wealthbulletin published an overview listing this year’s “Wealth Management Winners & Losers” in terms of capturing net new money inflows coming out of High Net Worth Individuals (HNWIs). From the overview, it becomes painstakingly clear that the industry is in the middle of a shakeup, and the gap between the winners and the …
5 Trends For ’10
After browsing through a recent Interbrand-report entitled “What’s In Store for 2010 ?”, I started wondering what could be the key five trends that are likely to dominate this year for financial services companies. Based upon my own observations, the following five stood out from the pack. The Move Towards Transparency I have talked about this …
Gold Rush: Capturing Consumers In “The New Normal”
the smoke clears and the global economy continues to shows signs of recovery, exciting growth opportunities await those that are willing – and bold enough – to go after them. For banks, as consumers are likely to start investing again and businesses require credit to fuel future growth, the coming few months may well be …
The 53% Rule
With a background in (professional) services marketing, I have always been intrigued by the disproportionate impact that those representing brands have on consumer brand perception. This was really brought home to me once more by the recently published Conference Board study results, where they found 53% of contribution to customer loyalty to be attributable to …
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