Frederic over at the Customer Centric blog wrote an excellent post on how brands will seamlessly integrate their online and offline marketing efforts, thereby increasing brand engagement and strengthening their brand equity. Several things in Frederic’s post struck me, but one jumped out: TREND #3: Helping Consumer’s Mobility With Mobile Services.
I strongly believe mobile is …
ING (No Longer) Direct ?
Yesterday’s announcement made by ING to spin off their insurance and investment management business hit markets like a torpedo, and sent its share price spiraling down by 18 %. As part of the deal struck with the EU, ING is forced to sell part of what is universally considered to be one of its crown …
Bringing Back The Bull – Merrill Lynch v2.0
Bringing Back The Bull
On October 5, 2009, BofA announced a 20 M USD marketing campaign for Q4 2009, aimed at reintroducing its newly acquired Merrill Lynch Wealth Management Group. The campaign is intended to “put the brand back on the map”, after the acquisition by BofA in September 2008, in an effort to prevent …
Five Silver Bullets To Recession-Proof Your Marketing
With the economic recession continuing to bite down hard, companies are increasingly trying to find clever ways of bringing their products to market or reducing their marketing expenditure. Whether you are a micro-startup looking for some good ways to stretch your advertising dollar, or an established player thinking about how to minimize costs, here are …
The Changing Face Of Work
Recently, I was having an interesting discussion with a London-based advertising executive. In our conversation, we wondered if the employer-employee contract was increasingly shifting away from previously dominant concepts like lifetime employment and large corporations towards more fluid forms of working together.
I strongly feel that the current recession has shaken some ancient truths (that …
From Mass To Niche – Less Is More
Earlier this week, I was watching Seth Godin’s talk on “standing out”. In the video below, he talks about what he calls “the century of idea diffusion”. According to Seth, times have definitively changed for marketers and businesses that are hoping to get people’s attention.
The thing is: consumers don’t care about you, because they …
Comparing Apples To …
Recently, I went to buy a mobile phone, and came out of the store with a computer, printer and MP-3 player. Now, those of you that know me can confirm I’m usually a level-headed guy who doesn’t throw money out the window. So what happened ?
I recently became interested by the new Apple iPhone …
Office Space – “It’s a problem of motivation, allright ?”
Recently, I was watching a rerun of that timeless cult classic, “Office Space”. For those that have not seen it, it’s basically a story about a guy who has an epiphany when his psychiatrist dies and then decides to get out of corporate life in a big way. For a taste of what it’s about, …
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