In the course of the past week, two of the most well-loved brands in the tech industry made announcements that seemingly failed to impress … well, anyone really.
First, there was the launch of the iPad, which according to Retrevo had more customers willing to buy one before it was announced than after. Then, Google launched …
The Functional Blind Spot: Think EBITDA, not CPM
Throughout my career, I have had the good fortune of working across a variety of functional disciplines, including (general) management, HR and marketing. One of the best things to come out of that is the ability to link these different disciplines together, and understand that – at the end of the day – it is …
About Blue Oceans and Purple Cows
As I was re-reading “Blue Ocean Strategy”, the bestseller business strategy book written by W. Chan Kim and Renee Mauborgne of INSEAD, I found myself wondering how the framework the book proposes relates to branding.
Blue Ocean Strategy is not about about technological advances, but rather about redefining the rules of the game so a new …
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