In a recent video interview with Tamara Erickson, BNet talked about Generation X and how they are changing the workplace, with shifting attitudes towards performance, authority, diversity and the importance of work/life balance. It got me to thinking – as Generation X increases their economic buying power and slowly but surely rise to the top …
Five Questions From The “Statusphere”
Trendwatching.com released their monthly trend briefing today, introducing the concept of the “Statusphere”. According to their research, consumers are increasingly shifting away from focusing (solely) on the traditional model of status, in which conspicuous consumption of the rarest and most expensive aims to satisfy an underlying need for recognition and status. Time to get rid …
Wealth Management: Like Watching An Industry Reshape Itself
Earlier today, Wealthbulletin published an overview listing this year’s “Wealth Management Winners & Losers” in terms of capturing net new money inflows coming out of High Net Worth Individuals (HNWIs). From the overview, it becomes painstakingly clear that the industry is in the middle of a shakeup, and the gap between the winners and the …
5 Trends For ’10
After browsing through a recent Interbrand-report entitled “What’s In Store for 2010 ?”, I started wondering what could be the key five trends that are likely to dominate this year for financial services companies. Based upon my own observations, the following five stood out from the pack. The Move Towards Transparency I have talked about this …
Gold Rush: Capturing Consumers In “The New Normal”
the smoke clears and the global economy continues to shows signs of recovery, exciting growth opportunities await those that are willing – and bold enough – to go after them. For banks, as consumers are likely to start investing again and businesses require credit to fuel future growth, the coming few months may well be …
The Functional Blind Spot: Think EBITDA, not CPM
Throughout my career, I have had the good fortune of working across a variety of functional disciplines, including (general) management, HR and marketing. One of the best things to come out of that is the ability to link these different disciplines together, and understand that – at the end of the day – it is …
About Blue Oceans and Purple Cows
As I was re-reading “Blue Ocean Strategy”, the bestseller business strategy book written by W. Chan Kim and Renee Mauborgne of INSEAD, I found myself wondering how the framework the book proposes relates to branding. Blue Ocean Strategy is not about about technological advances, but rather about redefining the rules of the game so a …
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