Frederic over at the Customer Centric blog wrote an excellent post on how brands will seamlessly integrate their online and offline marketing efforts, thereby increasing brand engagement and strengthening their brand equity. Several things in Frederic’s post struck me, but one jumped out: TREND #3: Helping Consumer’s Mobility With Mobile Services.
I strongly believe mobile is …
Five Silver Bullets To Recession-Proof Your Marketing
With the economic recession continuing to bite down hard, companies are increasingly trying to find clever ways of bringing their products to market or reducing their marketing expenditure. Whether you are a micro-startup looking for some good ways to stretch your advertising dollar, or an established player thinking about how to minimize costs, here are …
From Mass To Niche – Less Is More
Earlier this week, I was watching Seth Godin’s talk on “standing out”. In the video below, he talks about what he calls “the century of idea diffusion”. According to Seth, times have definitively changed for marketers and businesses that are hoping to get people’s attention.
The thing is: consumers don’t care about you, because they …
The Power of Perception
In one of my earliest blogposts, I attempted to apply Maslow’s “hierarchy of needs”-model to branding. In conclusion of my post, I wrote:
“As brands in general move up Maslow’s hierarchy of needs, companies need to start adapting their tone of voice across all touch points. Moving beyond product features or basic human concerns means they …
Providing Great Service (Bank Branding Series – Post #2)
Following up on my last post, where I talked about the importance of “finding out what customers value”, I’d like to explore a little bit more what it means to provide great service.
In the wealth management industry, much like in many other service-oriented industries, customer service is a key differentiating factor. In fact, some wealth …
So founder, so brand ?
Earlier this week, FT.com did a feature piece on Moo founder Richard Moross. Those of you that have been following this blog for a while will remember I wrote about Moo before: in my last post, I wrote “in spite of being an entirely virtual business, Moo goes to great lengths to give you the …
Does reputation really matter ?
When trying to find a contractor to do some work on my house recently, I was left wondering whether there are industries where reputation does not matter.
In most countries, building contractors are notorious for not honouring their obligations. Everybody has stories about suppliers overcharging, deadlines that were not respected and quality of work that left (a …
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