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Earlier this week, I received an e-mail pointing to an interesting blogpost about the adoption of social media in finance (or rather, the lack thereof). As I drafted a response with some further thoughts on the idea, I started wondering: how far along are financial institutions really on the social media adoption curve ?
The …
In one of my earliest blogposts, I attempted to apply Maslow’s “hierarchy of needs”-model to branding. In conclusion of my post, I wrote:
“As brands in general move up Maslow’s hierarchy of needs, companies need to start adapting their tone of voice across all touch points. Moving beyond product features or basic human concerns means they …
Ellen Wallace from excellent Geneva-based newsletter GenevaLunch sent me this article from Reuters.com: “Chicago icon’s new name may take time to stick”.
According to Reuters, “On Thursday, the 36-year-old Sears Tower becomes the Willis Tower, named after the world’s third-largest insurance broker, Willis Group Holdings Ltd.”
Where I can relate to the fact that the new owners …
“Life is temptation”
Long-time readers of this blog will know that I am a huge fan of Ted.com, where leading thinkers, scientists, businessmen and artists share their views on a wide variety of topics that are of interest to humankind.
Recently, I watched the following presentation, in which Philip Zimbardo shared key insights on current research on …
For the third item on the list of things banks can do to protect and revive their brands in the current crisis, I talked about the importance of admitting your mistakes. In my initial blogpost, I wrote:
“As human nature goes, admitting our mistakes can be hard – especially when responsibility is shared. For the banking …
I had an interesting conversation last week, during which I was forced to spend about ten minutes explaining why I did not agree with the statement that the finance industry was full of corrupt and money-grabbing nihilists that felt no sense of remorse about “what they did”.
It got me to thinking: why is it that …
As I was watching BBC-series “The Hard Sell: Gadgets and Gizmos” a couple of nights ago, I became increasingly aware of just how much television advertising has changed over the past few years.
From the technical feature-based commercials of the 1960s to today’s televised attempts to create “warm and fuzzy feelings” towards consumer brands, it struck …
This week’s blog article comes from an article that was published on Wealthbriefing.com. As you will need a subscription to access the article, I thought I would reproduce it in full.
As usual, your comments are welcome.
In the midst of the worst financial industry crisis since the Great Depression, it is becoming increasingly clear there is …
In a recent FastCompany article entitled “The Brand Called Obama”, Karen Scholl from Resource Interactive coined the term “OPEN brand,” – an acronym for on-demand, personal, engaging, and networks; a framework for companies to think about distributing brand messages in new ways.
It got me to thinking: how many of us really integrate those four elements …
As I was coming home from a trip and reading the Wall Street Journal, I came across an interesting article entitled “In Asia, Too, Marketing Budgets Face Pinch”. According to the Wall Street Journal, “a new survey of marketers across Asia has found that the majority expect their ad budget to shrink next year, with …
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