Ellen Wallace from excellent Geneva-based newsletter GenevaLunch sent me this article from Reuters.com: “Chicago icon’s new name may take time to stick”.
According to Reuters, “On Thursday, the 36-year-old Sears Tower becomes the Willis Tower, named after the world’s third-largest insurance broker, Willis Group Holdings Ltd.”
Where I can relate to the fact that the new owners …
Keeping Your Bank Brand Alive During A Recession
Earlier this week, I delivered a presentation for the Swiss chapter of the International Association of Business Communicators (IABC). My intention was to speak “from the heart”, and talk from an insider’s perspective around what I feel banks can do to restore confidence and get out of the vicious circle of trust erosion that we …
PR-View: Curbing Executive Pay during the ‘Crunch
In my previous post, I came up with a few suggestions on how to overcome the “crisis of trust” that is currently impacting the financial services industry.
I drafted a very short list of actions that we as individuals within the industry can take to restore consumer confidence and rebuild the image of the financial services industry.
Those …
Bankers Are The New Lawyers … Or Are They ?
I had an interesting conversation last week, during which I was forced to spend about ten minutes explaining why I did not agree with the statement that the finance industry was full of corrupt and money-grabbing nihilists that felt no sense of remorse about “what they did”.
It got me to thinking: why is it that …
Brasil Through People
For the last few weeks, I have been spending time in lovely Florianopolis, Brazil, which the NY Times gave top marks as “Party Destination of the Year” in their listing of the “44 places to go in 2009″. My apologies for not writing more articles for the blog (OK, OK – so maybe I haven’t …
How mass layoffs could impact brands
According to a recent article on Reuters, companies across the US are bracing themselves for a round of layoffs, unprecedented in recent times. Where economic cycles of development and contraction have always existed, too often we tend to think too lightly about the human impact of such operations.
According to Reuters, “Workers are scared. Some 47 …
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