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for: ‘Professional Services Branding’

ING (No Longer) Direct ?

Yesterday’s announcement made by ING to spin off their insurance and investment management business hit markets like a torpedo, and sent its share price spiraling down by 18 %. As part of the deal struck with the EU, ING is forced to sell part of what is universally considered to be one of its crown …

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Does reputation really matter ?

When trying to find a contractor to do some work on my house recently, I was left wondering whether there are industries where reputation does not matter.  In most countries, building contractors are notorious for not honouring their obligations. Everybody has stories about suppliers overcharging, deadlines that were not respected and quality of work that left …

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How Blogging Can Help You Stand Out As A Service Provider

Every day, I receive several sales calls from service providers. Due to the recent economic downturn, ad agencies, brand specialists and independent marketing consultants are all going through extremely difficult times.  The number of sales calls I receive seems to be inversely related to the severity of the economic downturn – and I feel for …

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