With a background in (professional) services marketing, I have always been intrigued by the disproportionate impact that those representing brands have on consumer brand perception. This was really brought home to me once more by the recently published Conference Board study results, where they found 53% of contribution to customer loyalty to be attributable to …
The Proof Is In The (Pie)
I spent this morning browsing through a report, “What Really Matters In B2B Selling”, authored by Swiss sales process consultancy Infoteam and the German FAZ Institut. Underpinned by solid primary research, the report identifies several areas where companies can use improved sales processes to their benefit, resulting in sustainable competitive advantage. In a very data-driven …
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