In the course of the past week, two of the most well-loved brands in the tech industry made announcements that seemingly failed to impress … well, anyone really. First, there was the launch of the iPad, which according to Retrevo had more customers willing to buy one before it was announced than after. Then, Google …
Marketing Myth # 2 – “Marketing Is (All) About Social Media”
With all the buzz going around these days, I find myself wondering sometimes if there is any getting away from the social media crowd. It seems like everybody has an opinion, and most of them come in the form of Tweets: short, tasty and utterly useless unless seen in a broader context.
Social Media In Finance: Who’s Afraid Of The Big Bad Wolf ?
Posted Oct 6 2009 by Ago
in Brand engagement, Branding, Customer Engagement, External Communication, Social Media with 2 Comments
Earlier this week, I received an e-mail pointing to an interesting blogpost about the adoption of social media in finance (or rather, the lack thereof). As I drafted a response with some further thoughts on the idea, I started wondering: how far along are financial institutions really on the social media adoption curve ? The …
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