Perhaps the most pervasive misunderstanding about marketing is that it fundamentally revolves around getting people to buy more of the things they already have, and do not really need. Where there is no doubt that marketers have earned at least some of their reputation, there is more going on than that.
Branding Through People Turns One – Happy Birthday !
Dear reader, On October 21 2008, I launched Branding Through People – a blog to express my thoughts on how important “the human element” is when it comes to building successful brands. Today, I feel as strongly as ever that people are the most important element that determine how we feel about an organisation, and …
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