Throughout my career, I have had the good fortune of working across a variety of functional disciplines, including (general) management, HR and marketing. One of the best things to come out of that is the ability to link these different disciplines together, and understand that – at the end of the day – it is …
About Blue Oceans and Purple Cows
As I was re-reading “Blue Ocean Strategy”, the bestseller business strategy book written by W. Chan Kim and Renee Mauborgne of INSEAD, I found myself wondering how the framework the book proposes relates to branding.
Blue Ocean Strategy is not about about technological advances, but rather about redefining the rules of the game so a new …
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