At some point, someone started adding another P (People) in an effort to expand the model, but no matter how many Ps we add, we cannot continue to avoid the facts: the classic marketing model is broken.
Five Silver Bullets To Recession-Proof Your Marketing
With the economic recession continuing to bite down hard, companies are increasingly trying to find clever ways of bringing their products to market or reducing their marketing expenditure. Whether you are a micro-startup looking for some good ways to stretch your advertising dollar, or an established player thinking about how to minimize costs, here are …
How George Clooney Can Help Build Your Brand
Yesterday, I went to get some coffee, when something very interesting caught my eye. In spite of this being the middle of the afternoon on a monday, the store was full of people patiently waiting in line to be served. Something that struck me even more was that the line was almost exclusively made up …
From Mass To Niche – Less Is More
Earlier this week, I was watching Seth Godin’s talk on “standing out”. In the video below, he talks about what he calls “the century of idea diffusion”. According to Seth, times have definitively changed for marketers and businesses that are hoping to get people’s attention.
The thing is: consumers don’t care about you, because they …
The Power of Perception
In one of my earliest blogposts, I attempted to apply Maslow’s “hierarchy of needs”-model to branding. In conclusion of my post, I wrote:
“As brands in general move up Maslow’s hierarchy of needs, companies need to start adapting their tone of voice across all touch points. Moving beyond product features or basic human concerns means they …
So founder, so brand ?
Earlier this week, FT.com did a feature piece on Moo founder Richard Moross. Those of you that have been following this blog for a while will remember I wrote about Moo before: in my last post, I wrote “in spite of being an entirely virtual business, Moo goes to great lengths to give you the …
Customer Experience Across Cultures
Coming back from a recent trip to Brasil caused me to reflect upon how much the concept of customer service is regionally or even locally determined by other, related factors. In how far do cultural, economic or societal trends influence the way in which customers and firms interact ? To what extent do cultural values …
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