At some point, someone started adding another P (People) in an effort to expand the model, but no matter how many Ps we add, we cannot continue to avoid the facts: the classic marketing model is broken.
The Changing Face Of Work
Recently, I was having an interesting discussion with a London-based advertising executive. In our conversation, we wondered if the employer-employee contract was increasingly shifting away from previously dominant concepts like lifetime employment and large corporations towards more fluid forms of working together.
I strongly feel that the current recession has shaken some ancient truths (that …
Comparing Apples To …
Recently, I went to buy a mobile phone, and came out of the store with a computer, printer and MP-3 player. Now, those of you that know me can confirm I’m usually a level-headed guy who doesn’t throw money out the window. So what happened ?
I recently became interested by the new Apple iPhone …
Office Space – “It’s a problem of motivation, allright ?”
Recently, I was watching a rerun of that timeless cult classic, “Office Space”. For those that have not seen it, it’s basically a story about a guy who has an epiphany when his psychiatrist dies and then decides to get out of corporate life in a big way. For a taste of what it’s about, …
Paradigm Shift: From Telling to Listening ?
Lately, I have taken a little distance from the corporate world, which has caused me to see things in a new light. When you’re running along at full pace, it is often difficult to see what is really going on, or take a longer-term perspective. Slowing down helps you do just that – and it …
Buillding Brands In a Downturn
As I was coming home from a trip and reading the Wall Street Journal, I came across an interesting article entitled “In Asia, Too, Marketing Budgets Face Pinch”. According to the Wall Street Journal, “a new survey of marketers across Asia has found that the majority expect their ad budget to shrink next year, with …
How mass layoffs could impact brands
According to a recent article on Reuters, companies across the US are bracing themselves for a round of layoffs, unprecedented in recent times. Where economic cycles of development and contraction have always existed, too often we tend to think too lightly about the human impact of such operations.
According to Reuters, “Workers are scared. Some 47 …
Primer – Branding Through People
As a first blog entry, I thought I’d give you the content of an article I wrote some time ago for industry newsletter wealthbriefing.com. I feel it reflects well what this blog is about, and clearly illustrates the underlying philosophy.
Wealth Management Brands Need Managing from Board Room to Cloak Room
Marketing professionals often devote an overwhelming majority …
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