With all the buzz going around these days, I find myself wondering sometimes if there is any getting away from the social media crowd. It seems like everybody has an opinion, and most of them come in the form of Tweets: short, tasty and utterly useless unless seen in a broader context.
How George Clooney Can Help Build Your Brand
Yesterday, I went to get some coffee, when something very interesting caught my eye. In spite of this being the middle of the afternoon on a monday, the store was full of people patiently waiting in line to be served. Something that struck me even more was that the line was almost exclusively made up …
The Power of Perception
In one of my earliest blogposts, I attempted to apply Maslow’s “hierarchy of needs”-model to branding. In conclusion of my post, I wrote:
“As brands in general move up Maslow’s hierarchy of needs, companies need to start adapting their tone of voice across all touch points. Moving beyond product features or basic human concerns means they …
Bankers Are The New Lawyers … Or Are They ?
I had an interesting conversation last week, during which I was forced to spend about ten minutes explaining why I did not agree with the statement that the finance industry was full of corrupt and money-grabbing nihilists that felt no sense of remorse about “what they did”.
It got me to thinking: why is it that …
Maslow In Branding
As I was watching BBC-series “The Hard Sell: Gadgets and Gizmos” a couple of nights ago, I became increasingly aware of just how much television advertising has changed over the past few years.
From the technical feature-based commercials of the 1960s to today’s televised attempts to create “warm and fuzzy feelings” towards consumer brands, it struck …
Maintaining Brand Equity In Difficult Times
This week’s blog article comes from an article that was published on Wealthbriefing.com. As you will need a subscription to access the article, I thought I would reproduce it in full.
As usual, your comments are welcome.
In the midst of the worst financial industry crisis since the Great Depression, it is becoming increasingly clear there is …
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