Why do we feel compelled to choose between two extremes ? After all, by choosing one side over the other, we automatically ignore one side of the story. Thus, we prevent ourselves from being able to see how things really are, experiencing the richness that comes from taking into account different perspectives, and integrating them …
From Mass To Niche – Less Is More
Earlier this week, I was watching Seth Godin’s talk on “standing out”. In the video below, he talks about what he calls “the century of idea diffusion”. According to Seth, times have definitively changed for marketers and businesses that are hoping to get people’s attention. The thing is: consumers don’t care about you, because they …
Comparing Apples To …
Recently, I went to buy a mobile phone, and came out of the store with a computer, printer and MP-3 player. Now, those of you that know me can confirm I’m usually a level-headed guy who doesn’t throw money out the window. So what happened ? I recently became interested by the new Apple iPhone …
Life Is Temptation
“Life is temptation” Long-time readers of this blog will know that I am a huge fan of Ted.com, where leading thinkers, scientists, businessmen and artists share their views on a wide variety of topics that are of interest to humankind. Recently, I watched the following presentation, in which Philip Zimbardo shared key insights on current …
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