In a recent video interview with Tamara Erickson, BNet talked about Generation X and how they are changing the workplace, with shifting attitudes towards performance, authority, diversity and the importance of work/life balance. It got me to thinking – as Generation X increases their economic buying power and slowly but surely rise to the top …
Marketing Myth # 3 – “Marketing = 4 (or 5, or 6) Ps”
At some point, someone started adding another P (People) in an effort to expand the model, but no matter how many Ps we add, we cannot continue to avoid the facts: the classic marketing model is broken.
Marketing Myth # 1 – “Marketing Is A Cost Center”
Just because it spends money, doesn’t mean it is a “cost centre” Too many CEOs and CFOs continue to think of marketing as a cost centre. Not only is this counterproductive, but it also reflects an organisation that is lacking maturity in terms of marketing, which is likely to have a negative impact on how …
Five Silver Bullets To Recession-Proof Your Marketing
With the economic recession continuing to bite down hard, companies are increasingly trying to find clever ways of bringing their products to market or reducing their marketing expenditure. Whether you are a micro-startup looking for some good ways to stretch your advertising dollar, or an established player thinking about how to minimize costs, here are …
Life Is Temptation
“Life is temptation” Long-time readers of this blog will know that I am a huge fan of Ted.com, where leading thinkers, scientists, businessmen and artists share their views on a wide variety of topics that are of interest to humankind. Recently, I watched the following presentation, in which Philip Zimbardo shared key insights on current …
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