In the course of the past week, two of the most well-loved brands in the tech industry made announcements that seemingly failed to impress … well, anyone really. First, there was the launch of the iPad, which according to Retrevo had more customers willing to buy one before it was announced than after. Then, Google …
How George Clooney Can Help Build Your Brand
Yesterday, I went to get some coffee, when something very interesting caught my eye. In spite of this being the middle of the afternoon on a monday, the store was full of people patiently waiting in line to be served. Something that struck me even more was that the line was almost exclusively made up …
Branding Through Personality ?
For some time now, I have been pushing myself to consider the broader meaning of “branding through people”. As new technologies advance, and give rise to new ways of interacting over the Internet and developments such as Second Life, I find myself intrigued by their potential impact. Towards the future, it seems more and more of …
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