Home / Tag: Professional Services Branding
Bringing Back The Bull
On October 5, 2009, BofA announced a 20 M USD marketing campaign for Q4 2009, aimed at reintroducing its newly acquired Merrill Lynch Wealth Management Group. The campaign is intended to “put the brand back on the map”, after the acquisition by BofA in September 2008, in an effort to prevent …
When trying to find a contractor to do some work on my house recently, I was left wondering whether there are industries where reputation does not matter.
In most countries, building contractors are notorious for not honouring their obligations. Everybody has stories about suppliers overcharging, deadlines that were not respected and quality of work that left (a …
Every day, I receive several sales calls from service providers. Due to the recent economic downturn, ad agencies, brand specialists and independent marketing consultants are all going through extremely difficult times.
The number of sales calls I receive seems to be inversely related to the severity of the economic downturn – and I feel for the …
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