Frederic over at the Customer Centric blog wrote an excellent post on how brands will seamlessly integrate their online and offline marketing efforts, thereby increasing brand engagement and strengthening their brand equity. Several things in Frederic’s post struck me, but one jumped out: TREND #3: Helping Consumer’s Mobility With Mobile Services.
I strongly believe mobile is …
Mobile Marketing: The Shape Of Things To Come
Much Ado About Nothing – the iPad Buzz
In the course of the past week, two of the most well-loved brands in the tech industry made announcements that seemingly failed to impress … well, anyone really.
First, there was the launch of the iPad, which according to Retrevo had more customers willing to buy one before it was announced than after. Then, Google launched …
Marketing Myth # 2 – “Marketing Is (All) About Social Media”
With all the buzz going around these days, I find myself wondering sometimes if there is any getting away from the social media crowd. It seems like everybody has an opinion, and most of them come in the form of Tweets: short, tasty and utterly useless unless seen in a broader context.
Social Media In Finance: Who’s Afraid Of The Big Bad Wolf ?
Posted Oct 6 2009 by Ago
in Brand engagement, Branding, Customer Engagement, External Communication, Social Media with 2 Comments
Earlier this week, I received an e-mail pointing to an interesting blogpost about the adoption of social media in finance (or rather, the lack thereof). As I drafted a response with some further thoughts on the idea, I started wondering: how far along are financial institutions really on the social media adoption curve ?
The …
Google’s Army Of Revolutionaries
Earlier this year, Google announced they would launch GoogleWave, a new online communication and collaboration tool designed to help people collaborate more efficiently. As one of the behemoths of online media, people typically stand up and take notice when Google announces something new. By successfully capitalizing on the strength of their brand equity, Google has …
Branding Through … Buildings ?
Ellen Wallace from excellent Geneva-based newsletter GenevaLunch sent me this article from Reuters.com: “Chicago icon’s new name may take time to stick”.
According to Reuters, “On Thursday, the 36-year-old Sears Tower becomes the Willis Tower, named after the world’s third-largest insurance broker, Willis Group Holdings Ltd.”
Where I can relate to the fact that the new owners …
Branding Through Social Media
For some time now, I have been wondering about the myriad ways in which companies construct their brands by way of their people. You see, it’s not just the guy that smiles at you at Starbucks or the not-so-friendly helpdesk person over at your local computer supplier -branding through people occurs through every interaction you …
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